Cons of universal search | DIGITAL MARKETING COURSE LESSON 24

Search engine optimization

Cons of universal search

Irrelevant information Too many results can also result in displaying unnecessary information to the user which often can result in irritation.

Cannot switch to the old vertical search The users cannot now switch to the old version of the results to be displayed by vertical search

Videos results irrelevant for the users with slow internet Video results being displayed every time may not be relevant for the users with slow internet speed. This is how the pros and cons of the universal search can be estimated.