Measuring website intelligence
Web analytics to retrieve information metrics
Now when we have created a website which has also been optimized for the search engine, we also wish to track how many users have actually visited the website, which operating system have they used, browser used by them, how much time did they spend on the site and so on.
All this information helps in analyzing in a better way which category of users are actually visiting your website, are they actually getting what they wish to receive, from where have they left the website and have they used the search engines or not.
Using these we can analyze whether we have done the optimum keyword optimization of the search engines, diverted the traffic properly, done the proper placement of the ads and so on.
Nowadays the web analytics software is well equipped and do possess the capability to extract all such above information.
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