Choosing website developer and web designer | Digital Marketing Course Lesson 14

Online e education September 09, 2019

Website development and marketing


Choosing website developer and web designer


Unless you yourself are a web designer, one definitely needs a web designer to create and design one's website. Before hiring a professional website developer, one must take care of the following:--

Look at their own created website


Before hiring any web developer it is very important to have a look at their recently created websites or the work done by them so far.

 It will help you understand whether or not the website addresses the need of the target audience and understands them well.
Choosing website developer and web designer
website developer and web designer

Examine their portfolio


Nowadays before any web developer is hired, an online portfolio of the works done by them is shown to the hirers.

Ask for recommendation from the customers


Once you have analyzed their portfolio it is extremely important to ask for their customer�s recommendations as to what opinion they hold for them.

 Also, the customers will tell , whether the developers did satisfy their needs effectively.

Do the developers adhere to the web standards


One needs to go to the W3C website validation page and need to check the web addresses of the designers.

It will tell whether or not these websites comply with the W3C standards.
Choosing website developer and web designer
website developer and web designer

Check for their online reputation


Online forums, communities, groups are the best places where the peers share their reviews about the hired web developers.

 It gives the best knowledge of which is the best web developer hired in the industry in today�s time.

 Based on all the above analysis, one can easily make out who is the best web developer hired today.

Top 10 Questions to Ask When Choosing a Web Developer


  1. To what extent have you been engaged with your picked CMS? This is complicated since additional factors also come into play. For example, if you know PHP, MySQL, CSS and HTML well, you are probably less familiar with the chosen CMS. If the previous web development skillset was established when the person begins to do their CMS work, then I say that the probability of a few months of CMS work is minimal, preferably 6 to 9 months. On the other hand, if the person does not have additional web skills, you can search for a person with one or two years of experience in your chosen CMS. (Therefore, ask both questions: CMS development and general web development). As I have also argued above, CMS is no less important than a person's ability to execute. I will link to an article below to explain it
  2. How many CMS web sites have you created? Again, this is a difficult one for the reasons stated above. Also, some sites are larger or more sophisticated than others. But, in general, look for someone who has done a good job of different people - maybe 3 or 4 at a bare minimum. (Of course, if (1) you've got a * simple * web site planned, (2) you've found someone who wants to "learn" on your site, and (3) you trust that person - I went for it again! The business community in the world needs more who are ready to work with developers anyway. And, you'll probably get a little break too. But, if it's a more serious site I would recommend someone else. To date go.
  3. Are you good at customizing templates? Some points here ... First, know that, in any case, you choose, it deviates from a particular design template, the longer your developer requests to make your wishes come true. This. What will happen There is no need to recommend against optimization (because I believe in them a lot). But, a customization template has very little skill and (in my humble opinion) must be truly "correct" according to different technical approaches. Therefore, the more you want to customize a template, the more I recommend finding someone with considerable experience in this area.
  4. What is your capability in terms of server environment? Fortunately, this does not happen very often with a WordPress or Joomla installation, especially if you are lucky enough to be developed on a server hosted by a particular company in the main CMS websites. But ... people without experience in large CMS often make the mistake of viewing hosting as a commodity and then end up on servers that are not compatible with CMS. It often wastes a lot of time-solving problems that you don't need to exist (for the developer) to get started. At my company, we host customer sites in our own server space. Therefore, we not only encounter problems with the server but also have special tools on our server to address common server configurations for functionality.
  5. How well do you know PHP and MySQL? Again, this may not be critical for everyone, but once you start customizing the system, it becomes important. Major CMSs like Joomla and Wordpress are written in PHP, so this is a vital piece of the puzzle. They can keep running from a few information sources (MySQL being the most well-known). If your developer has decent experience in thee two areas (PHP and MySQL), extending and customizing the CMS becomes significantly less time consuming (translating into $$$ savings for you, most likely).
  6. What SEO services do you offer? While Joomla and Wordpress accompany some decent SEO settings and can be reached out with some exceptional SEO expansions, individual SEO experience can truly satisfy for a business. Not everyone wants or needs to be found in the organic search listings, but this is quite a common request — and, it really helps if your developer can do this, as opposed to having a developer do the site and then farming out the SEO to another. At my organization, we get demands every now and then to retrofit SEO best practices into destinations set up by others, and we do run over circumstances in which the webpage could have been set up significantly better if the first web advancement organization had showcasing/SEO learning just as tech abilities.
  7. What kind of marketing background do you have? This is related to the previous item, but extends beyond SEO and into the fields of (more broadly) internet marketing and (more broadly again) traditional marketing. One glaring model I see routinely is when destinations have their very own recordings, for instance. I think this is (almost always) a tragic missed SEO opportunity because, if you were to post them on Youtube and then embed them, you could link back to your site from Youtube, include a description and keywords there, and enjoy other similar benefits. (Transmission capacity is another motivation to have them off-site, btw. Why push the limits of your own bandwidth when you can let Youtube carry that load for free?)
  8. How well do you know CSS? This one’s huge. For a designer, CSS dominance (or, in any event, close authority) resembles having an entire extra arrangement of apparatuses for modifying a site. Plus, it allows you to really tweak a template to your exact liking rather than just accepting 100% of what a given template has to offer. On the substance side, it converts into cleaner HTML code — styled by present models rather than an entire pack of inline spaghetti code (which, apparently, is more regrettable for SEO). Luckily, CSS is web-wide expertise — not only a Joomla or Wordpress thing. Thus, numerous engineers definitely know it great.
  9. What is your process for developing a web site? Each developer will have its own answer (or, possibly, no answer to it). But, I think it is worth asking because it will give you a feel for the process.
  10. What complimentary skills do you bring to the table? SEO, marketing, writing, editing, communications, PR, graphic design / Photoshop, Illustrator, Adobe Creative Suite stuff, coding, video production, Javascript… The list is seemingly endless, but again this is worth asking as well.
  11. BONUS QUESTION — Security: These days, with hackers and hacking stories topping headlines, security is an ongoing concern. Ask your developer about plans for security. Does he/she use a software firewall, for example? Have they fixed any hacked sites? Are they aware of the best coding practices to prevent SQL injection attacks? What are their backup plans and recommendations? All of these are becoming increasingly vital.
Final note: I really didn’t cover “price” in any of the above-recommended questions, as I’ve written on this before, and it’s somewhat complex. In general, you get what you pay for. That’s as true on the web as anywhere. I would advise not to be scared off by seemingly high rates. While there are surely overpriced developers out there, it’s also (generally) true that a $120/hour developer probably has deeper skills and is likely much more efficient than an $80/hour one. I’ve personally seen many cases in which a company’s bottom line cost (and not to mention ROI) would have been much improved had they selected a higher-priced developer!






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