Steps to build an effective website | Digital Marketing course Lesson 13

Online e education September 09, 2019

Website development and marketing


Steps to build an effective website


Different businesses will follow different processes to create an effective website.

 But there are several key stages involved in a web development project:-

Planning

Before creating an effective website, one must analyze the goals for creating the website.

 One must analyze the competition first and then the target market, and then create a schedule which helps in defining the roles.

Designing

Designing involves deciding the look and feel of the website. Deciding the colors, the flow of the elements and the content that will flow into the website will decide the effect of the website on the prospects.

Development

The development phase actually refers to putting all the elements together, creating all the pages of the website, deciding the navigation strategy and then flowing the content on the website.

Testing

This phase actually involves testing the website in both the QA and the production environment.

 This phase involves rigorous testing so that when this website actually opens out to the internet, it works well without any breakouts and major rollbacks.

Deployment

This is the phase where the website actually opens out to the internet and reaches out to the customers as online brochures.

Why are we building a website?

There are several reasons appealing for individuals for which they are creating their own websites.

 You should identify yours. What is your target group , what do you want to emphasize through your website, how can you make your website different from the others and so on.

 You must also analyze, which is the main focus element while creating your own website.

For whom are you building your website?

We are not creating a website only because everyone else is doing so. We are creating it to distinguish it from online selling.

 One must first identify the target groups, the purpose of creating a website, what changes it will bring in and what impact it will have on our prospects or the existing customers.

 Building usability and accessibility into the website design

 These two are very important aspects of building a website. These two criteria�s decision whether or not the website will be appealing to the prospects or the customers.

 These make sure whether or not the content hosted on your website will be accessed by a wide range of users and all target groups.

Usability

This states whether or not the entire web of information hosted on your website is helping the users to achieve what they had previously thought of.

 Whether or not the website is helping them extract the frustration which they were facing while they were accessing the bundle of information on the internet and which had not served their purpose so far.

 The main aim of usability is that the users should face the utmost ease and flexibility in navigating to the desired page and product.



The above figure shows how extremely good usability design can help the users to quickly reach the product they wish to purchase.

Accessibility

This is the aspect which decides how easily the website can be navigated and the workflows can be gone through.

 This is how the website can be accessed by a wide variety of audience variable and using various means of internet.

 The website should be designed with respect to keeping the accessibility guidelines in mind.

 For a website should also have an image and audio navigation other than simple descriptive text, so that the visually impaired or hearing impaired people can make the best use of the information posted on the website.

Choosing your domain name

Every website is recognized by a unique number called an IP address something like 16.786.4563.23.

 It is very difficult to remember such a long digit so it is preferable that a domain name is given to every number such as www.timenow.in.

 Using such a domain name is extremely important for the proper relevance of your website. Such a domain name can be received an amount less than $10 as of now and comes in the package offered by the website developers today.

Some things have to be kept in mind while registering for a domain as mentioned below:-


 1)The domain name should be catchy to gather the attention of the users

 2)Make sure to use a country-specific domain

 3)One can also buy multiple domain names

 4)Include keywords relevant to your business in the domain name

Hosting your website on the internet

The finished website designed as of now is just a bundle of files, codes, and application which can run on your web server and is connected to your internet.

 Unless and until, your organization is owning its own data center that a permanent connection to the internet, your website will not be able to work seamlessly.

 It's extremely important to host your website on the internet through a variety of host solutions.



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